By JM Research

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Behavioural Dynamics on Personal Finance – “Macro Generational Trend mapping"

Premises

As a pre cursor to a customers’ engagement on our Insights Platform, we decided to test some hypotheses about how different generations’ preferences, habits, priorities and attitude towards aspects of personal finance are.

While we strongly believed that a stark difference would exist on approach and the dynamics of value perception when it comes to personal finance management. And we wanted to check out specific pointers of attitudinal differences among the generational segments.

Objective of the research

1. Understand perspectives on investment channel preferences and how generation gap impacts preferences?
2. Do priorities drastically change between certain segments when it comes to priorities and the need for savings towards emergency funds?
3. What aspects of personal finance do they want to understand more about and how does that shift vis a vis generation based base?

Respondent base

• We received 678 responses spread across 4 age groups
• The respondents lived across 3 different cities in the South of India (Chennai, Bengaluru & Hyderabad)
• 346 were Male and 332 were female

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